Instagram introduces feature to allow users to shop directly in chats
Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages.
According to the details, users of the photo-sharing app need to message the business, add customizations if required and place the order in the chat.
They will also be able to track the order and ask the business any follow-up questions in that same chat thread.
The feature furthers Meta’s push to expand its e-commerce offerings.
Instagram’s new feature will also allow the use of Meta’s payment service Meta Pay to complete purchases